Serums

Face Serums For Your Daily Routines 

Find the right face serum for your skin in MUJI's Rich Serum range. Our Vitamin C, Niacinamide and Retinol serums are each formulated with 100% naturally derived ingredients and free from fragrance, colourants, mineral oil, parabens, phenoxyethanol and alcohol.*

Where other serums prioritise potency over comfort, MUJI takes a different approach by combining effective actives with moisturising and soothing components that support the skin barrier. Our facial serum formulations are mildly acidic and allergy-tested, so they’re gentle enough for sensitive skin yet effective enough to address real concerns. Packaged in 100% recycled PET, these natural face serums are worth integrating into your daily routines. 

Which face serum is right for you? 

• Vitamin C Serum (15% derivatives) — targets pores, dullness and sun damage. Brightening for skin that needs clarity
• Niacinamide Serum (10%) — addresses dullness, firmness and skin troubles. Sensitive skin-friendly
• Retinol Serum (0.1% derivative) — supports firmness, hydration and transparency. Best used at night

All three are compatible with any MUJI skincare series and can also be layered together. Build your daily skincare routine with our cleansers, toners and moisturisers, or explore our sensitive skincare series with free shipping on Australian orders over $100. 

*Includes ingredients derived from natural sources that have undergone chemical processing.